3 Ways to Fraud-Proof Payments with Biometrics

February 28, 2025    |    5 minute read

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Biometric payments have transitioned from futuristic concepts to real-world solutions, fundamentally reshaping how consumers authenticate transactions. The integration of facial recognition and voice recognition is replacing traditional PINs, passwords, and two-factor authentication (2FA).

The shift towards biometric-based financial transactions is largely driven by consumer demand for security and convenience. Contactless biometric payments, such as Apple Pay’s Face ID and fingerprint authentication on Android devices have already gained mainstream adoption. Meanwhile, financial institutions and digital payment platforms are expanding more robust biometric authentication for online banking, e-commerce checkouts, and even cryptocurrency wallets.

This shift makes biometric verification a cornerstone of the next generation of fraud-resistant financial transactions. For example: the elimination of card-not-present fraud—a key vulnerability of traditional payment systems. Unlike credit card credentials that can be stolen and resold on the dark web, biometric data is unique and nearly impossible to replicate without the user’s physical presence.

Here are the 3 ways biometrics can help fraud-proof payments.

Reducing Chargeback Fraud in Online Transactions

First, we’ll start with one major headache that biometrics is helping organizations of all kinds solve: chargebacks.

Chargeback fraud—aka friendly fraud—occurs when consumers dispute legitimate transactions, often resulting in financial losses for businesses. According to recent industry reports, chargebacks cost merchants and financial institutions billions of dollars annually, making fraud prevention a top priority.

Biometric identity verification is proving to be a game-changer in many industries, especially in Financial Services and iGaming, for tackling chargeback fraud. When payments require facial or voice recognition, for example, fraudulent chargeback claims become significantly harder to dispute. Biometric authentication creates an unforgeable proof of identity, preventing unauthorized disputes and reducing financial institutions’ exposure to bad actors.

Platforms that integrate biometric authentication into their payment verification processes are seeing fewer chargebacks and fraudulent disputes. The ability to tie every transaction to an individual’s unique biometric profile eliminates the ambiguity of whether a transaction was made with the cardholder’s consent.

Next, let’s dive into a few industry-specific examples of how biometrics can help address fraud-related challenges when it comes to payments…

How Biometrics Helps Prevent Fraud for Financial Services

Financial services companies specifically face an ongoing battle against identity fraud, money laundering, and account takeovers. Traditional identity verification methods, such as knowledge-based authentication (KBA) and SMS-based two-factor authentication, are increasingly ineffective against modern fraud techniques.

Biometric authentication provides a stronger and more secure alternative, ensuring that only legitimate users can access financial accounts and authorize transactions. In addition to reducing fraud, biometrics streamline the Know Your Customer (KYC) process, making onboarding faster and more efficient while ensuring compliance with evolving financial regulations.

For banks, FinTech firms, and other financial institutions, implementing biometric identity verification can:

  • Minimize account takeover fraud by ensuring that login attempts come from verified users
  • Reduce the risk of unauthorized wire transfers and digital banking fraud
  • Simplify the customer experience while enhancing security in mobile banking applications

As financial services increasingly adopt digital-first strategies, biometric authentication will continue to play a critical role in safeguarding sensitive transactions and maintaining trust in the financial ecosystem.

How Biometrics is Changing the Game iGaming and Gambling

Another industry that’s plagued with fraud-related challenges in the online gaming space. iGaming and gambling are prime targets for fraud, including multi-accounting, identity theft, and money laundering. Operators must implement stringent identity verification measures to ensure compliance with gambling regulations and protect both their platforms and their customers.

Biometric technology is transforming identity verification in iGaming by:

  • Preventing underage gambling through accurate age verification
  • Reducing self-exclusion fraud by ensuring that restricted users cannot create new accounts under false identities
  • Enhancing security for high-value transactions, reducing the risk of stolen payment credentials being used fraudulently

Streamlining player onboarding, allowing operators to verify identities (and achieve KYC requirements) in real time without requiring cumbersome document uploads or manual checks for a more seamless user experience

As regulators impose stricter compliance requirements on the online gambling industry, biometric identity verification will be crucial in helping operators meet these standards while minimizing fraud-related losses.

Why Not All Biometric Tech Companies Are on the Same Level

Despite the security advantages, not all biometric solutions are created equal in the fight against fraud. Some offer less sophisticated security capabilities and suffer from vulnerabilities, such as AI-generated threats like deepfakes or spoofed facial recognition models. These risks expose weaker biometric solutions to potential breaches and identity fraud.

Key considerations for those looking to partner with a biometric authentication solutions provider include:

  • Encryption and Data Protection: Ensure biometric providers prioritize proper data encryption in all stages, including capture, transit, and storage.
  • Spoofing and Presentation Attack Detection (PAD): Ensure the provider implements liveness detection (a feature that can tell if a user is a real person or a false representation) and anti-spoofing measures to prevent deepfake or other gen-AI attacks.
  • Zero-Trust Security: The solution should align with zero-trust principles, ensuring continuous authentication and strict access control with a “trust no one, verify everyone” approach.

The Future of Payments

Biometric identity verification is not just an upgrade—it’s the future of financial transactions, particularly in high-risk industries like Financial Services and iGaming. As fraud tactics evolve, so must security protocols, making future-proofed solutions like biometrics essential for organizations of all kinds that rely on secure, trusted transactions.

Interested in learning more about biometrics for securing financial transactions and reducing fraud?

Get in touch with our Aware Team today to explore more and get started.