Careers at Aware
As the only biometric identity management as a service provider trusted to keep your identity secure, Aware, Inc. provides biometrics software products to governments, system integrators, and solution providers for identity-centric security applications including law enforcement, border management, citizen ID, defense, intelligence, and banking. We are a NASDAQ-listed company founded in 1986 and based in Bedford, Massachusetts with approximately 85 employees. Aware offers competitive salaries and benefits, and provides challenging and rewarding work with leading-edge technologies in a congenial and collaborative environment. We are conveniently located in Boston’s technology corridor, near Route 128.
Open Positions
Senior Director, Marketing
Aware, a global leader in biometrics software products, solutions, and services, is seeking a Senior Director of Marketing to join the Aware Team. Reporting to the CEO, you will lead the marketing team to continued success. The Director of Marketing works closely with our marketing, sales, and product teams to educate, engage and excite our strategic accounts about Aware as well as develop and implement larger demand generation and nurturing campaigns.
The Senior Director of Marketing will partner with the sales team, customer success, revenue operations, partner team and product to drive sales pipeline and revenue through account-targeted programs. This role will be a critical resource in creating engagements with strategic accounts through multiple channels. They will have the overall responsibility for planning and executing a multitude of marketing programs – e.g. content marketing, conceiving and hosting customer events, account intelligence gathering, targeted ads and demand generation programs. This role pioneers marketing strategies to keep pace with evolving organizational needs and external market opportunities, all to support Aware’s growth globally.
Essential Job Functions
- Ownership of the Aware brand strategy, working with company leadership to execute the long-term brand vision.
- Build and lead the company’s account-based marketing (ABM) programs.
- Design and execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments.
- Own Aware’s content strategy & roadmap, working with marketing team members to execute a comprehensive content plan.
- Work closely with revenue leadership on product enablement, including development of product marketing strategy in support of Aware’s revenue go-to-market.
- Develop and execute measurable demand creation programs that drive revenue through a direct field-based sales team and through resellers.
- Define the end-to-end lead management process in conjunction with revenue operations, including lead capture, nurturing via portfolio marketing and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
- Own execution of Aware’s industry event plan and direct management of the team
- Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
- Evaluate, select and manage outside vendors that contribute to demand creation programs, while collaborating with sales operations on company’s tooling portfolio.
- Identify internal and external resources for use in marketing execution for strategic accounts
- Lead Aware’s marketing performance presentation to company leadership.
- Manage overall programs budget and work with cross-functional digital marketing and team members to execute campaigns.
- Provide administrative support where and when required to ensure the smooth running of the Demand Generation initiatives; assist with various campaigns, setting up chosen tools & SFDC campaigns.
Note: In addition to the Essential Functions, also performs similar work-related duties as assigned.
Qualifications and Experience
- Bachelor’s degree in Marketing or a related field; or equivalent experience
- 10+ years B2B marketing experience with a focus on target/named account-focused programs in an account-based marketing and/or demand generation role
- Marketing experience in biometrics and/or digital identity technology companies preferred, SaaS marketing experience is required.
- You have acquired new logos, expanded their footprint, increased wallet-share and driven cross-sell/upsell opportunities in defined customer segments & verticals
- 3+ years of B2B digital/inbound marketing including content marketing, social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
- Previous experience owning an annual event plan and budget.
- Competent in all areas of marketing including strategy, plans, sales enablement, thought leadership and demand generation
- Aptitude for leveraging digital marketing, digital advertising, and sales acceleration tools and technologies
- Data-driven and proficient with extracting analytic insights to segment audiences and optimize efforts
- Exceptional negotiation and problem-solving skills; flexibility and adaptability
- Team player with a proven ability to collaborate, communicate, share and generate ideas, and seamlessly lead local and remote teams
- Experience with Hubspot and SalesForce required
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
To apply for this opportunity, please send your resume to awarejobs@aware.com
Software Engineer
Aware is a global leader in biometrics software products, solutions, and services. We are looking for a Software Engineer with an understanding of server application development for commercial software. This position requires a team player with very strong technical skills to develop commercial-grade software based upon Aware’s existing and new product ventures.
The Software Engineer will have knowledge of a large variety of environments including client and server applications on multiple operating systems (Windows and Linux). Responsibilities include a team-based approach to writing software product engineering specifications in the form of user stories, then designing and implementing to support the specifications in a pure Agile environment. The selected individual will be a significant contributor in a small team of software engineers, focused on delivering quality software in short time-cycles.
Essential Job Functions
- Perform new product development and existing product enhancements in support of the company’s technology roadmap.
- Resolve product defects to ensure the company delivers high quality software.
- Develop new software and change requests in support of new customer projects to help them achieve their project goals.
- Resolve customer project defects to ensure customers have high performing, quality software.
- Create documentation in support of the above responsibilities.
- Create software development effort estimates for new customer projects, change requests, defects, and new product development.
- Work collaboratively as a member of an Agile team to achieve the above roles and responsibilities.
Note: In addition to Essential Functions, the candidate also performs similar work-related duties as assigned.
Qualifications and Experience
- 2+ years of experience with object-oriented software development.
- Bachelor’s degree in computer science or equivalent experience
- Experience with Java language (threading, file/stream IO, collections, etc.).
- Experience with common Java web application development frameworks (Spring, Hibernate, etc.)
- Experience with Web Service based applications (SOAP and REST, SOA)
- Experience with Databases (MSSQL, MySQL/MariaDB, Oracle, Postgres)
- Experience with performance optimization of software applications.
- Comfort with web and workstation UI technologies (HTML5, Javascript, Vue)
- Comfort with directly engaging with customers to design software solutions
Aware is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
To apply for this opportunity, please submit your resume to awarejobs@aware.com.