Biometrics Business Guide 2024:
Consumer Trust Report *NEW EDITION*
The State of Biometric Authentication & Consumer Trust
What does the average consumer REALLY think of biometric technology, and how can businesses successfully implement this tech to achieve their goals?
Download the ebook to explore more about the state of consumer trust in biometrics and answer the questions:
- What really drives biometric adoption?
- Which demographic group uses biometrics every day?
- Which industries do consumers trust most with their biometrics data? Least?
- How can companies address users’ privacy and security concerns?
- How can biometric technology enhance customer experience and drive business KPIs?
“Twenty years ago, I predicted that biometrics would emerge to help us own and protect what – in reality – makes us human: our identity… Our Consumer Trust Report provides a comprehensive look at how people use, perceive, and trust biometric authentication today. The findings are clear: while adoption is growing, trust in how organizations handle biometric data needs work.”
– Ajay Amlani, Aware President & CEO
Survey findings include
What is your primary reason for using biometric authentication?
What concerns, if any, do you have about using biometric authentication?
Do you trust companies to responsibly handle your biometric data?
